We've rounded up the stories worth your time. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
View in browser
 
October 2026
 
THE
A3 BRIEF
             
Automation industry news, insights, and association updates
A3 News Center
Minerva is Putting Humanoids in Harm's Way

Sandor Felber likes to describe general purpose humanoids robots as passenger cars — they’re similar and built for the same purpose. He compares his own company’s humanoids to like firetrucks, on the other hand — niche and specific. 

3 min read
Read More →
minerva 800
A3 NEWS CENTER
Minerva is Putting Humanoids in Harm's Way

Sandor Felber likes to describe general-purpose humanoid robots as passenger cars — they’re similar and built for the same purpose. He compares his own company’s humanoids to like firetrucks, on the other hand — niche and specific. 

3 min read
Continue reading →
FROM THE A3 EDITORIAL TEAM
Top Headlines

 
ROBOTICS
What's Ahead for the
Industrial Automation Market

The industrial automation market enters 2027 with opportunities for growth, but also uncertainty surrounding capital investment, manufacturing demand, and the pace of technology adoption.

October 15, 2026  ·  7 min read
Read Now →
Agility_Announcement
ROBOTICS
AGCO's Humanoid Robot Pilot Puts the Focus on Factory Work, Not Robot Demos
Read Now →
Motion Control Festo
MOTION
Motion Control Is Moving Closer to the Machine. Here's Why That Matters.
Read Now →
SIGNAL REPORT
Market Intelligence
Signal Report Cover Sept 2026-1
AI
Who Owns the Robot's Brain?

Five companies, five different bets on where the value in industrial AI sits, and what that means for automation buyers.

September 2026 | Issue 01
Download the Report →
A3 Business Forum
Where Industry Connections Shape the Future

“In a world where automation evolves daily, our greatest advantage isn’t technology, it’s connection. The A3 Business Forum is where our industry sets the course for the year.”

— A3 Business Forum Attendee

January 18-20, 2027 | Orlando
Secure Your Spot →
Deep Dive
Technical News
Insight_Modern-Automation_Robotics-and-Precision-Miotion
Whitepaper
Building Smarter Robots: From AI to Deployment

Advantech breaks down the computing, sensor integration, and AI architecture needed to take intelligent robots from promising prototypes to production-ready systems.

Read the Paper →
Sponsored By
aia-logo_250x1251 (2)
Top Headlines Image Template
Whitepaper
The Vision AI Center of Excellence Blueprint

Roboflow explains how to build a scalable Vision AI Center of Excellence, move beyond one-off projects, and turn successful pilots into repeatable results.

Read the Paper →
Sponsored By
roboflow-logo-ink.25heg5ce8nk7_-(2)

A3 News Center Ad 600x150

Reserve Your Spot
Webinars
How to Turn Your Automation Vision into a Scalable Robotics Business

Join experts from Brain Corp, Tennant Company, and Dane Technologies to learn what it takes to bridge the gap between prototype and profitable robotics business, from choosing the right autonomy platform to scaling real-world deployments

October 22 | 11 AM-12 PM
Register Now →
Exclusively Sponsored by Brain Corp
Physical AI: Building Robots That Sense, Decide, and Act in Real Time.

Join Intel's Ricky Watts and Greeshma Pisharody to break down the architecture behind Physical AI, from sensing and AI inference to motion control, safety, and real-world robotic applications.

November 10 | 11 AM-12 PM
Register Now →
Exclusively Sponsored by Intel
New To View
What To Watch
Business of Automation Podcast
EP8: Factory Automation: Bob Little on Integration, ROI, and Physical AI
Buying a robot is only one part of making automation work. The bigger challenge is understanding the manufacturing process, choosing the right integration partner, and defining what success needs to look like on the factory floor.
Watch Now →
Business-of-Automation-Episode-Aaron-Prather-10-19-2026_06_12_PM
On Demand Webinar
Exclusively Sponsored by Zebra
Your Welding Cell Has a Feeding Problem
Keeping welding cells running isn't just about how fast a robot can weld. It's about getting the right parts to the right place, consistently. And when bins are messy, parts vary, and manual picking slows things down, even the best welding systems end up sitting idle.
Watch Now →
Lobby-Zoom-Webinars-Events-Platform-10-20-2026_09_14_AM
An Interview with Shirin Saleem of Cognex
Consumer AI vs. Industrial AI: Reliability in Manufacturing
What happens when AI confidently makes the wrong call? On the factory floor, that's a problem. Shirin Saleem, VP of software engineering at Cognex, explains why knowing when not to make a decision is just as important as getting one right.
Watch Now →
Industry-Insights-Consumer-AI-vs-Industrial-AI-Reliability-in-Manufacturing-10-21-2026_02_43_PM-1
THE INTERNATIONAL ROBOT SAFETY CONFERENCE
Built for the People Responsible for Safe Automation Decisions

"A3 continues to be the leading source for developing and communicating robot and AMR safety standards. The IRSC is the best, concentrated, and most cost-effective way for OEMs, integrators, and end-users to learn and become up-to-date on the latest robot and AMR safety standards and best-in-practice use cases from the top voices in the industry.” - IRSC Attendee

NOVEMBER 3-5, 2026 | HUNTINGTON PLACE | DETROIT, MICHIGAN
Register Now →
Team Of Engineers Using Scada (1)
INTERNATIONAL ROBOT SAFETY CONFERENCE
Built for the People Responsible for Safe Automation Decisions

"A3 continues to be the leading source for developing and communicating robot and AMR safety standards. The IRSC is the best, concentrated, and most cost-effective way for OEMs, integrators, and end-users to learn and become up-to-date on the latest robot and AMR safety standards and best-in-practice use cases from the top voices in the industry.” - IRSC Attendee

NOVEMBER 3-5, 2026 | HUNTINGTON PLACE | DETROIT, MICHIGAN
Continue Reading →
Industry pulse
Product & Industry News

VISION
Safety Is the Shortcut: How Better Engineering Decisions Accelerate Product Development
→
ROBOTICS
ABB Robotics Enables Anyone to Train, Deploy, and Optimize AI-Powered Robotics Applications
→
AI
Key Insights From Intel's Webinar, "Scaling Industrial Agentic AI: From Proof of Concept to Production Value"
→
MOTION CONTROL
The Weidmüller Group Named 2026 Rockwell Automation Direct Supplier of the Year
→

fbd5811f-6bef-4607-aa0c-6319a980b6c7

Resources
More for You
 
Events
Conferences, trade shows, and industry events
→
 
 
Training →
 
Marketing Intelligence →
 
 
Membership →
 
Careers →
A3-Logo-White-01
LinkedIn
X
Facebook
YouTube
Instagram
TikTok
Threads-icon

Association for Advancing Automation, 900 Victors Way, Suite 140, Ann Arbor, Michigan 48108, USA, (734) 994-6088

Manage preferences

You’re receiving this email because you subscribed to an A3 Tech Sector newsletter. We’ve brought all of our tech sectors together into one monthly newsletter, giving you the latest across

automation in a single email.